Ganahl: Legislative Reform — A ‘Little Dab’ll Do Ya”
by Dennis Ganahl, Ph.D. Advertisers understand incrementalism better than anyone. They leverage a brand’s growth with the understanding that change comes in increments sometimes imperceptibly. Who was the genius copywriter who created the directions on a shampoo bottle, “wash, rinse and repeat”? I’m guessing sales doubled. In the 1950s, Brylcreem created the slogan, “A little … Read more